Addressable TV
One Audience. All Broadcasters. All Streamers. Zero Waste.
Addressable TV lets you target a single, defined audience across every major broadcaster and streaming platform. One strategic buy that reaches your exact customers across Sky, ITV, Channel 4, Netflix, Disney+, Amazon Prime Video, and beyond — with the brand-building impact of full-screen television.
Why Addressable TV Delivers
Traditional TV delivers mass reach but limited targeting. Addressable TV solves this — defining your audience once, then reaching them across all supply. Target by postcode, household income, purchase behaviour, or any data point that matters to your business.
The result? Super-targeted, super-relevant advertising that reduces waste and improves performance while maintaining TV's unique brand impact.
Our Addressable TV Approach
We plan and buy a single audience strategy across all three major broadcasters (Sky AdSmart, ITV Planet V, Channel 4 Streaming) plus addressable inventory on Netflix, Disney+, Amazon Prime Video, and emerging streaming platforms.
One brief. One audience definition. One unified buy across all supply. From audience segmentation and platform selection through to delivery and performance analysis, we bring decades of TV buying experience to this evolving format — and we'll tell you honestly if addressable delivers better value than traditional TV for your objectives.